Why Gurus Lie To Us

Truth is something advertising likes to distort and twist as often and as much as possible. It only makes sense the most effective ads in general stretch the truth more often than those which rely on a feature or benefits.

Ironically, the part marketing gurus lie about most is not what most people expect. More often than not, ads promise happiness or significant improvements in daily life to persuade buyers into making purchases or at least inquire about it. In a way, the success promised by marketing courses, books and other things does actually lead to serotonin.

What they all lie about is how easy it is. If it were easy, everyone would do it, right? It depends how one defines easy. Can marketing be simplified? Of course but so can calculus. Simplified marketing processes require an excellent balance of education, experience and communication skills.

Over time, you start advertising less and focus on expansion because brand recognition is primarily to create awareness and interest that can be converted into loyal customers. This is not an indication that advertising is becoming less effective, but can be an indication that your prospects are ready to trust you so you can stop trying so hard.

The so-called marketing experts that make millions while their students suffer from bad coaching know if people knew how difficult it is to do everything alone, it would be marginally more difficult to profit. For them, the name of the game is to get you to want to be like them and their product is the only way to do that.

Trends come and go. When marketing stops being trendy, it may become evident who the fakes were all along. To focus on long-term results means to focus on long-term processes.

It can be a little conflicting to hate people for trying to do something similar to what your goal is but keep a moral compass out while making your way down the path. No one can say for sure what their intentions are regardless of the results.

To those in the field of marketing who are teaching others, keep up the genuine work. The overall message is against the people pumping out empty promising words and mass-produced solutions to personal problems.

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3 thoughts on “Why Gurus Lie To Us

  1. V says:

    “What they all lie about is how easy it is. If it were easy, everyone would do it, right? It depends how one defines easy. Can marketing be simplified? Of course but so can calculus. Simplified marketing processes require an excellent balance of education, experience and communication skills.”

    This paragraph is so important. So, so so important. Everyone thinks they can be an expert at marketing and because of that, they devalue the actual work that marketers do. It’s annoying.

    Like

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