It’s a pretty big assumption to make, but the most successful headlines are life-changing in most cases.
At face value it may or may not make sense.
The title you choose for distribution of a publication greatly impacts its ability to convert to readers. The increase in readers results in organic marketing. The interest in the publication causes a chain reaction. That’s when things get out of control.
The distribution is then out of your hands. In this digital age, word travels faster than ever, which can be bittersweet. Most people are ill-equipped for the rapid growth in interest and it causes detrimental effects.
On the other hand, if the preparation had been addressed it would result in an extreme rise in sales thus changing one’s financial lifestyle, or at least giving the option to.
Should you practice headline writing? Only when you have a good reason. Bad content with good headlines are not rare but your reputation is valuable when you plan to author future publications.
It is not so much making a larger deal out of something than it really is as much as the idea is to share a true passion whilst remaining just cryptic enough to not become click – bait.