Corporate Stockholm Syndrome is the result of super effective competitive marketing and this happens on a national scale and soon a global scale. Small businesses unfortunately go into the marketplace with inferior budgets and usually far less experienced marketers leading them to overspend on outreach more often than large brands.
Corporations with more capital and more experience have the ability to maximize their returns by doing ridiculous amounts of high-quality A|B Testing and investing in research and development to organize data on prospects. Inevitably, any small business to experience enough growth to compete with industry market share leaders learns this sooner than the majority of others.
Branding was never intended to represent trust but through redundancy, huge brands have embedded the idea in people’s heads that familiarity of their brand has something to do with trust. Despite most conglomerates being guilty of being far less trustworthy than a majority of small businesses, the message is well planted through their practices.
Without the drastic resources, knowledge and the expertise, small businesses can only exist where corporate Stockholm Syndrome does not prevail. The alternative is to be extremely competitive in marketing to gain the loyalty of customers.
Even the most optimistic of owners know things appear to be getting more difficult in some ways. Human interaction is one of the key tools small businesses need to form networking relationships. Not to sound pessimistic but human interaction appears to be less and less in demand by the year.
What owners can do is harness the power of partnership, crowd sourcing and creative modern marketing. It is a lot for one business to consider, yet no one is exempt from needing to find profitable outreach methods. Price, placement, creatives, timing, season, economic climate, segmentation, return, competition and cost are just some of the variables to consider.